Pepsi vs Coca Cola
The Middle East is a challenging market for global soft drink makers Pepsi and Coca-Cola: the region displays mouth-watering specifics (a fast growing, young and wealthy population; restricted alcohol consumption; warm weather all year long…) but also demonstrates sometimes violent anti-American sentiments, boycotts, political instability, and politicized competitors (Mecca Cola, Zam Zam Cola). Despite denials by religious officials, rumors keep spouting that Pepsi stands for “Pay Every Penny to Save Israel,” and that if put in front of a mirror, the Coca-Cola logo reads “No Mohammed, No Mecca” in Arabic.
In 1967, the Middle East even turned a no-go area for Coca-Cola after the Arab League boycotted the company because of ties with Israel, and remained so until 1991. It is the only part of the world where archrival Pepsi dominates.